Objective
Create a wine label design with branding and make mockups.
Bite Wine
BITE is a wine company that targets a younger audience with an edgy, modern, and experimental wine label design. The edgy imagery and theme of the wine label also aim to target people who like powerful wines. The overall design of this wine label is based on the idea of a pinot noir red wine that has a strong “bite” to it. This design portrays an angry leopard bearing its teeth. Leopards are strong and dangerous animals, which also connect to the overall bite theme.
Target Audience
Targeted for a younger audience who drink wine or are interested in starting to drink a strong wine.
Moodboards
Wine Label Sketches
Early Designs
Logo Process
Final Logo
Final Iconography
Final Dieline
Bite Wine Mockups
